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Alexa Rank, Visitor Count & Country Popularity – Accuracy Problem

Why is it Important to have a good Alexa Rank?

Alexa ranking and visitor estimates are constantly updated by Alexa and according to their marketing and public perception the ranking reflects the popularity of a website.

In a fast growing market like the Internet with hardly any reliable indicators available, business partners pay a lot of special attention to the Alexa Rank. Alexa traffic estimates are perceived as highly significant in judging the visitor numbers and country popularity of a website.

Therefore, every webmaster who wants to increase advertising revenue has little choice but to work on improving his site’s Alexa rank as the foundation stone for negotiations.

Another not insignificant benefit of a good Alexa rank is the fact that you see your own site better listed in search engines.

Since Soccerwidow/ Fussballwitwe dropped below the 150,000 Alexa rank mark, we have begun to receive advertising enquiries from ad agencies, now that the site is considered as being “popular”.

Despite the fact that Alexa information is tremendously inaccurate, this seems to be totally irrelevant in the minds of dealers. Indeed, a whole website industry seems to be built on a huge set of false beliefs about site demographics, visitor engagement, geographical popularity, etc.

Alexa Rank – / as at 25 October 2013

In spite of the limited visitor captures from users with toolbars installed in Internet Explorer, Google Chrome, and Firefox the Soccerwidow/ Fussballwitwe Alexa ranking does not look too bad:

Soccerwidow - 2013.10.25Alexa - Fussballwitwe - 2013.10.25Alexa Traffic Rank – Soccerwidow / Fussballwitwe on 25.10.2013

What does Soccerwidow / Fussballwitwe’s Alexa Ranking Mean?

The Alexa Traffic Rank tool scores sites relative to all other sites in the world. For it means that on 25 October, 2013, from Alexa’s 30 million rated websites, we were ranked 124,074th.

By the way, it is said in many places on the Net that every position under 1,000,000 is a real achievement, something a website owner should be proud of.

However, for estimating real visitor numbers or assessing which countries visitors come from, the information provided by Alexa is utterly pointless.

Actual Distribution of Visitors by Country – Soccerwidow

Google Analytics screenshot showing visitors by Countries from 25.07.2013 to 25.10.2013 Visitors by Countries from 25.07.2013 to 25.10.2013 – Google Analytics

The screenshot on the right shows that in the last three months, 39.47% of all visitors came from the USA.

16.08% of all visitors came from the United Kingdom, and only 1.21% from Germany.

It is common knowledge that advertisers prefer to market their online wares to USA, UK, Australia, and Canada, and our traffic from these four countries totalled 61.88% of all visits.

As Soccerwidow is currently receiving around 130,000 page views per month, this means that there were approximately 80,000 page views (per month) from countries which are sought after and targeted by English language firms and their ad partners.

Screenshot showing the Alexa Country breakdown of users of as at 25/10/2013 – Alexa Country Breakdown as at 25/10/2013

However, Alexa shows a completely FALSE picture!

According to Alexa, the distribution of visitors to looks as follows:

18.5% from Germany, 12% from Portugal, 9.9% from India, and 7.7% from Spain.

The U.S., which actually accounts for 39.47% of all visits to (the Google Analytics screenshot above) is indicated by Alexa with only an 8.1% share.

We receive very few visitors from Spain, Portugal, Croatia, and India but these countries continue to be displayed as claiming high portions of our entire visitor percentages, according to Alexa. In Croatia we have even reached a country rank of 8,282. Incredible! But totally misleading.

Unfortunately, many agencies look up Alexa data and decide that Soccerwidow does not have enough visitors from advertisers’ preferred regions. This could also be the end of their enquiry as no further thinking is apparently necessary, and what is the point of chasing the webmaster for clarification, if the ‘oracle’ which is Alexa, says otherwise.

This leads to hardly any advertising revenue despite the excellent visitor numbers from countries which advertisers wish to specifically geo-target.

To date, of all the enquiries we have received from ad agencies, only one has asked us for our own, more reliable, self-generated visitors stats.

Last Update: 29 October 2013

Categories:Blog Reports Website Business Website Monetising

3 Responses to “Alexa Rank, Visitor Count & Country Popularity – Accuracy Problem”

  1. 20 July 2014 at 10:57 am #

    Alexa is a joke, much too vague and manipulable,

  2. 31 January 2014 at 7:09 am #

    Dear Soccerwidow, i own a fashion and style blog based in Delhi, India. We enjoy tremendous respect and good traffic considering fashion blogging is in a nascent stage in Delhi. My Google Analytics shows 200,000 approx page views with only a 40% traffic from India, the rest are from foreigners with the next biggest readership from USA. However i was told yesterday that the Alexa ranking of Delhi Style is pathetic, and the Digital Marketing guy doesn’t believe my statistics. Your article made me understand how this could happen. However i am quite happy with my honest organic growth, is it really important for me to pay attention to facilitating a better Alexa rating ?
    Regards, Dimpy Kapur, Chief Story Teller, Delhi Style Blog

    • 31 January 2014 at 8:44 am #

      Unfortunately, although it is well known that Alexa ranking is highly inaccurate, the marketing (especially advertising) world pays a lot of attention to it.

      It certainly helps to install the toolbar on your own computer and to use various proxy servers and different browsers to surf your own site. Encouraging friends to do the same may also help.

      However, this is a pretty time-consuming exercise and you need to decide if it is really important for you to pay attention to Alexa or not.

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