Betting in the Age of AI Archives

Artificial Intelligence (AI) in Football Betting – Peril or Helper? Human football bettor analysing data at a desk, highlighting the need for disciplined thinking when using AI in football betting.

Human football bettor analysing data at a desk, highlighting the need for disciplined thinking when using AI in football betting.

Artificial Intelligence (AI) in Football Betting – Peril or Helper?

Soccerwidow 25 January 2026

Gemini looks helpful when analysing football data. This article shows how that “help” quietly turns into direction-setting...

🎲 The Non-Neutrality of Odds: Beyond Implied Probability Conceptional image for - Odds are non-neutral: In-Play markets shaped by surveillance and machine learning. - A face covered in betting odds, symbolising machine learning and surveillance in In-Play sports betting. Screens and data surround the scene.

Conceptional image for - Odds are non-neutral: In-Play markets shaped by surveillance and machine learning. - A face covered in betting odds, symbolising machine learning and surveillance in In-Play sports betting. Screens and data surround the scene.

🎲 The Non-Neutrality of Odds: Beyond Implied Probability

Prof. Octopolis 18 September 2025

In-Play odds shift with the crowd. This article reveals how real-time odds are based on betting behaviour...

In-Play Value & Conditional Probabilities: 5 Powerful Insights In-Play Value Betting illustration: A brilliant save might shift the odds — but true in-play value is rooted in statistical reality. It’s not what just happened… it’s what tends to happen.

In-Play Value Betting illustration: A brilliant save might shift the odds — but true in-play value is rooted in statistical reality. It’s not what just happened… it’s what tends to happen.

In-Play Value & Conditional Probabilities: 5 Powerful Insights

Soccerwidow 23 July 2025

It’s tempting to think in-play betting offers better value. But once the match kicks off, you’re no...

Gubbing Demystified: 10 Insights Every Bettor Should Know Confident woman in white lace dress standing in front of a sportsbook odds display, symbolising awareness in a high-stakes betting environment

Confident woman in white lace dress standing in front of a sportsbook odds display, symbolising awareness in a high-stakes betting environment

Gubbing Demystified: 10 Insights Every Bettor Should Know

Soccerwidow 19 June 2025

Why do bookmakers limit or restrict bettors? Gubbing isn’t random - it’s the system doing its job....

How Bookmakers Use Machine Learning to Outsmart You A robotic football head surrounded by casino chips and betting slips, representing AI in sports betting.