What is Value? What is Value Betting?

(7) Value Betting in Practice – Making Informed Decisions

Smart businesswoman with knowledgeable smile / Intelligente Geschäftsfrau mit sachkundigem LächelnImage: Kristo-Gothard Hunor (Shutterstock)

What you have learned so far:

Betting odds are the price of a bet.

Betting odds can be converted into implied probabilities but these have little to do with the actual expected distribution of results.

There are two different ‘Values’:

(A) Value I: Mathematical advantage of a bet. (Expected return = ROI)
This ratio indicates if the offered price in the market seems too low or too high. It also computes how much investment increase can be expected if the same transaction (bet) is repeated over and over again.

(B) Value II: Relative deviation from the market odds, being the ratio of the mathematical probability expectation (true odds) relative to the implied probability (market odds).
This ‘value’ is used for further evaluation and statistical computations.

True Odds & Value Detector Example

The screenshot below (click to open a larger version in a new tab) is taken from our Value Bet Detector and this portion of the spreadsheet displays calculations for the “under ‘X’ goals” market in the match between Manchester United and Liverpool played on 16th March, 2014.

You can see that although ‘Under 1.5 goals’ had a positive value the spreadsheet did not flag it up as bet recommendation. It only flagged up the ‘Under 3.5 goals bet’ which had a 70.67% chance to win.

This is one of our personal selection criteria when choosing bets. We do not include bets in our portfolio with less than 70% chance of winning.

VC-ManUtd-Liverpool-2014.03.16-Under-goals-calculation-116.03.2014: Manchester United vs Liverpool – Under goals calculation
Soccerwidow’s True Odds Calculator and Value detector

First: Compute ‘Value’
Second: Assess and Evaluate
Last: Construct Portfolio » » » » » VALUE BETTING

Computing ‘Value’ is a mechanical job like comparing the prices of stout, lager, ale and bitter. After ‘value’ has been calculated by our spreadsheet the brain needs to kick in, because there is no statistical analysis in this world, no formula, no super-computer, which is able to replace the human capabilities of reason and logic.

It happens often enough that our spreadsheet flags up a potential bet, but we do NOT include it in the betting portfolio. Using judgment to assess a set of automatic calculations in a spreadsheet helped us publish a whole set of successful picks for the Euro 2012 tournament, with 48.17% growth of our betting bank in just one month: Soccerwidow’s Value Betting Results: 274 Bets, from 07/12/2011 to 30/06/2012.

I cannot stress enough the importance of assessing and evaluating value computations. Do not underestimate the significance of your own thinking. It would be too good to be true if it were possible to compute the value of a potential partner, then blindly marry that person and live happily thereafter.

Although a bet’s “mathematical advantage” or “expected profit” can be calculated, there is no guarantee that things will develop in the future as computed from historical statistics. Statistics and probabilities are about chances, not certainties.

Once you have understood the concept of value this far, the story is not over yet. In order to win, you have to get your head around cluster group formation as well portfolio construction for risk diversification.

Here, the bookies again have the edge: They sell bets applicable to hundreds of soccer teams per day involving dozens of different leagues and competitions. Indeed, their portfolio comprises tens if not hundreds of thousands of ante-post and in-play bets on a whole variety of sports on a daily basis, which even the most ardent of gamblers, can never hope to match.

I hope very much that I have shed some light on this subject and that the terms ‘value’ and ‘value betting’ in relation to sports betting are now a little clearer.

‘Value Betting’ means:

Firstly, compute value;

Secondly, assess and evaluate the computations to be able to judge the intrinsic value of a bet.

Then, if the bet actually fits into your portfolio parameters at the end of this process, a concrete betting decision can be made.

I Wish You all the best with your Betting Endeavours

I have given it my best shot to try and explain the way of thinking behind the concept of ‘value’. Now it’s up to you to understand the information and make the most of it.

There are probably many of you who have stuck with this article and seen it through to the end, no matter how painful the journey has been. Still, I must stress that the illustration of value and how to calculate it is a highly simplified example.

If you’d like to learn more and dive deeper into the subject, then think seriously about purchasing my Over / Under X Goals course. The course is designed to educate and guide the reader through a learning experience to achieve understanding.

You may even consider purchasing the True Odds & Value Detector: League Games with H2H History but please be aware that none of the products is an automated betting tool. They provide vital statistical and mathematical information to help you understand percentages, odds calculation and value betting, but these data are not a substitute for your own judgment.

If you enjoyed this article, you may also be interested in the following complimentary articles on the subject of odds calculation:

How is Overround Calculated and what are the Benefits of Removing it from the Betting Odds?
How do Bookmakers Tick? How & Why do they Set Their Odds as they do?
How Bookmakers’ Odds Match Public Opinion
Probability, Expectation, Hit Rate, Value, Mathematical Advantage: Explained
1×2 Betting System: Analysis of HDA Data and Strategy Development – LAY THE DRAW

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Last Update: 31 March 2016

Categories:Betting Terminology Learning Centre Odds Calculation

23 Responses to “What is Value? What is Value Betting?”

  1. 17 April 2018 at 7:12 pm #

    Hello, have you ever thought about taking in consideration recent Games and their Results of both Teams against common opponents? You can find this information on sites like fussball.wettpoint.com . For example

    Team Avellino won 30 % of the Games against common opponents (with 30 % Draws)
    and the Team Frosinone won up to today 45 % of these Games (45 % Draw). Adding this stats to the final real odds.

    In this particular game the “real odds” according to the spreadsheet are 37.5% 27.1% 35.4% but we can use also the stats from above and make an average of real odds.
    So now the real odds should look like this 33.8% 36% and 30.2% for the draw. I hope you understand me my english is not my first language.

    • 18 April 2018 at 5:39 pm #

      Hi Manu,

      if you want to take into consideration recent games then you can only use games against equally strong opponents (find the stats for the last 6 games by HO/AO quotient).

      Next, calculate the observed distributions for the 5 previous seasons; without any games of the current season (again, for the HO/AO quotient of the match analysed) That is the ‘expectation’ (expectancy value) for the current season.

      Last, take into consideration the phenomenon: Regression toward the Mean. This statistical phenomenon means that if a variable is extreme on its first measurement, it will tend to be closer to the average on its second measurement—and if it is extreme on its second measurement, it will tend to have been closer to the average on its first.

      Very simplified example:

      • Last 6 games against equally strong opponents as the match analysed: 50% home wins – 30% draws – 20% away wins
      • Last five years against equally strong opponents as the match analysed (= expected distribution): 45% home wins – 40% draws – 15% away wins
      • “Real” probabilities for the upcoming match (to get closer to the expectancy values): 40% home wins – 50% draws – 10% away wins

      Please keep in mind that 1×2 calculations are unfortunately not as straightforward as the above example (e.g. you also have to take goal differences into consideration) but something along these lines.

      Hope that helps you to think in the right direction.

      Best wishes,

  2. 23 July 2017 at 5:33 pm #

    I have to disagree with you when you say that ‘Betting odds can be converted into implied probabilities but these have little to do with the actual expected distribution of results’. Depending on the market you choose, betting odds are a much better indicator of an event outcome than any other method out there. Given that the chosen bookmaker has enough transctions on a single event, the prediction extracted from odds probabilities are most accurate. The ‘wisdom of the crowd’ is not just a theory it’s a fact and many studies have oroven that.

    • 25 July 2017 at 8:38 am #

      Hi Max, if bookmakers would always price their odds ‘true’ then they couldn’t stay in business and grow. They have to underprice the most likely outcomes and ensure that the mathematical advantage is always on their side. They utilise the ‘wisdom of the crowd’ to their advantage.

      Here are a few articles which explain this enigma a little bit more in detail:

      How Bookmakers’ Odds Match Public Opinion
      5 Simple Steps to Win Over and Under Betting
      Finding Betting Odds Inflection Points – Bet and Win

      • 25 July 2017 at 1:15 pm #

        Hi Soccerwidow

        I get what you are saying, but what do you think about articles like this?

        According to the efficient market hypothesis, the closing odds provide the most efficient or most accurate representation of the probabilities of actual results, since they reflect the most amount of information expressed in the form of wagers by the betting public.
        Given the strength of the correlation and its almost perfect 1:1 relationship between expected and observed yields (Football-data.co.uk)

        or this one

        Through looking at the correlation between the expected probability of a game’s outcome and the actual outcome it is possible to determine how accurate a bookmaker’s odds are. From a sample size of 397,935 football games offered by Pinnacle Sports, a sharp bookmaker, there existed a high correlation (r-squared = 0.997) between the closing lines and the observed probabilities. In other words, Pinnacle’s odds accurately predicted the real world outcome 99.7% of the time. Meaning that that their odds are very efficient. (blog.tradematesports.com)

        • 25 July 2017 at 2:04 pm #

          The football-data.co.uk article is about the accurancy of the expected Yield, not about the accuracy of odds…

          For example, if he bet a team at a price of 2.50 which subsequently closed at 2.00, his expected value would be 2.50/2.00 or 25%. This expected value would thus be equivalent to his expected yield over a larger sample of wagers.

          The other article from blog.tradematesports.com is a very long article, and what I can see on the first glance it’s mainly targeted at traders… It’s mainly about that trades close to kick-off reduces the likelihood that the edge will change dramatically.

          I agree with the statement that The closing line in high liquidity markets reflects the true odds, because it incorporates all of the information that exists in the market, but there is also the statement Lower liquidity markets are much more volatile and thus riskier than high liquidity markets..

          As already said, this article is targeting traders and these people are mainly interested into high liquidity markets, but Soccerwidow is targeting punters and value bettors, and therefore I stick to my statement that Bookmakers’ Odds Match Public Opinion if they can make use of the ‘wisdom of the crowd’, or in other words, of the ‘gut feelings’ of the bettors.

          • 25 July 2017 at 8:36 pm #

            And isn’t than more effective to use the closing line from high liquidity markets against the small bookmakers who are not able to update their odds in real time. In my opinion this is where we can find real value odds. At least it worked for me for many years. I find it useless to chase all sorts of fantasy stats when you have such a good indicator of a game outcome. At least this is my opinion.

  3. 14 November 2016 at 12:40 pm #


    In your spreadsheet for U 3,5 goals you have a Value 1 = 25,3%, how did you calculate this?

    I tried with your method from page 3: (0,52 / 0,42) – 1 = 23,8%


    • 15 November 2016 at 6:15 pm #

      Hi Pettersen,

      the odds (1.42) shown in the spreadsheet originate from 70.67% converted into odds = 1.415028, and then rounded to 1.42 to be shown in the spreadsheet.

      The calculation is based on the 1.415028. Please try again, and you will see that it results in 25.3%.

      Remember as a general rule always to calculate with percentages, and not with odds.

  4. 13 June 2016 at 4:04 pm #

    Dear soccerwidow

    The above shows how a back bet value edge is counted.

    I can’t seems to understand the way you count a lay bet value
    Do you mind showing me how?

    • 15 June 2016 at 9:08 am #

      Hi TechChuan,

      to calculate the ‘value’ for a lay bet you have simply to reverse the calculations.

      Just repeat the calculations as shown on page #3, and reverse the odds. Assume that the implied probability was 81.3% (market odds 1.23), and the true odds 78.7% (1.27).

      • 15 June 2016 at 9:11 am #

        thank you very much. Ill look more into it.

        Where can I find total goal odds calculation in your web? Ive been looking into every article of yours but I can’t find any info regarding total goal calculation

      • 15 June 2016 at 11:08 am #

        Dear soccer widow

        May I ask which parameter do you weight more before deciding to bet, value or hit rate?

        Your site has the most complete knowledge of value bets and probability that i can find.

        I have spent many days reading through all your articles. Still a lot to learn from you all.

        Thank you so much for your great effort.


        • 15 June 2016 at 11:55 am #

          I’m risk avers, so for me, the hit rate is more important.

          We have a nice saying in German: Kleinvieh macht auch Mist

          The literal translation is: Flock makes also muck. The meaning is that even small amounts add up to big piles. It’s about steadiness.

          I think the English proverb equivalent is: Many a little makes a mickle.

      • 16 June 2016 at 1:18 am #

        Dear soccerwidow
        How about the hit rate of a lay bet ?

        Say Wales has a true odd of 8.33 to win, market odds is 6.2
        So lay bet value is 34% and hit rate of Wales not winning is 88%?

        Thanks a lot

        • 20 June 2016 at 8:39 am #


          The lay bet value is 34.35%, and the expected hit rate of Wales not winning 88%.

          By the way, the value here calculated is the expected Yield if bets like this are carried out over and over again.

  5. 17 August 2015 at 1:07 pm #

    TC1 – Thanks for the praise (blush!). Sadly we have no plans at present to re-start a value betting tipping service. Firstly, it was very time-consuming and secondly, very difficult to maintain an ethical approach against a backdrop of clients who praised when things went well, and those who criticised when things didn’t work out for them in the short-run.

    Value betting is a long-term strategy but no matter how many times we point this out to people, they still get tense and agitated when the inevitable losing streaks occur. We don’t wish to martyr ourselves again, so producing picks is not on the agenda at this time.

    Sorry to disappoint and thanks for all your past and valued contributions to Soccerwidow.

  6. 17 August 2015 at 11:13 am #

    will you be resuming your tips ( value bets ) like you produced for Betfair , always found them very good

  7. 27 March 2015 at 9:16 pm #

    just, Thank You!

    I do need to read again.. and probably again and again and again, but this is the first thing ever that makes even a starter amount of sense (I am a bookie offer taker) but never believed all offers were “long term” value

  8. 20 December 2014 at 1:35 pm #

    Hi Soccerwidow! Thank for your site. How find value in correct score market? Can we apply this article to correct score market? Thanks

  9. 27 April 2014 at 8:36 am #

    Hi Soccerwidow,

    thanks a lot for your articles.
    I think I found a small error in the alternative calculation method on page 3.
    It says: 100 × 10 × 0.23 × 81.3% = 219.51 units
    Correct would be 0.27 instead of 0.23. The result stays the same.


    • 27 April 2014 at 1:07 pm #

      Hi Daniel,

      Many thanks for taking the trouble to point out the typing error, which has now been corrected.

      Your support is greatly appreciated,
      Soccerwidow 🙂

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