Link Building and Back Links – What professional SEO Experts say

Soccerwidow — Thu, 15 Aug 2013 15:49:49 +0000

Do you feel uneasy at the thought of having to “build links”? If you do, your tactical approach to link building may need re-adjusting.

Image: Shutterstock

Try to think about building links as a way of connecting to ‘colleagues’ working within the same industry. This mindset will serve you far better than just spamming blogs for links; the effects will be longer lasting, far more genuine, and ultimately fruitful.

Read what leading SEO experts and professionals say about back-linking…

Don’t build links. Build relationships.
Neil Patel
The advanced guide to Link Building
(co-founder of Crazy Egg and KISSmetrics)

If I added up all of the referrals from domains
that sent less than 4 people a week to my site,
together they would be my fourth largest source of traffic.
Wendy Piersall
The Ultimate Guide to Getting Lots of Link Love

I think many people underrate the value
of brand building in terms of link acquisition.
When you become part of the casual conversation
people will link to you out of simple convenience
because they remember your name and don’t have to go
searching for someone else’s name.
Michael Martinez
Positive, Forward-looking Methods of Acquiring Links
(Building and promoting websites since 1996)

If you’re trying to build links
through blog comments you’re probably doing it wrong.
I would get back to domain relevance
over individual page relevance…
Your energy would be a lot better spent
creating relationships with other bloggers.
Dave Snyder
Long Term Link Building: What’s The Best Strategy?

To succeed in the world of SEO, it is crucial to understand that search algorithms are an opportunity to flourish – but this can only be achieved through ethical search engine optimisation practices, and certainly not by resorting to mediocre back-linking strategies.

Image: nopporn (Shutterstock)

Always remember that Google engineers work hard to remove poor content and inadequate reader experience from their top searches.

Websites don’t link to other websites.
People point to other people’s work.
Lyndon Antcliff – cornwallseo.com

There’s been so much fear pushed around the web
about reciprocal link exchanges and link trading programs
that the message has been muddled up
into the completely nonsensical
“never link to someone who links to you”.
To my mind, that’s a touch of lunacy.
Rand Fishkin
5 Common Pieces of SEO Advice I Disagree With

A web page without links is like an uncharted island.
It’s sitting there, right in the middle of the ocean,
but most people don’t know it’s there.
The island could be littered with diamonds.
The plant that grows there
might heal every disease known to humans.
None of that matters if no one knows
the island is there.
Jerri L. LedFord
SEO Search Engine Optimization Bible, page 260

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Link Building and Back Links – What professional SEO Experts say