Effective Search Engine Optimisation – What is SEO?

There is a plethora of technical advice for improving search engine optimisation (SEO) but let’s face it, every attempt to optimise any website has the primary goal of getting free traffic from search engines.

The majority of advice focuses on keywords and backlink building. However, there is more to it than this alone.

What is SEO: The only reason to build a website is to change someone - Seth GodinImage: Serge Black (Shutterstock)

Read the following comments and get some inspiration from those who already successfully run their own sites: website developers and SEO professionals – people who really know what they are talking about…

Let’s pretend there was a secret set of rules.
Ten things that everyone said you absolutely had to do.
Would you do them? Would you really?
Would you voluntarily follow the exact same template
that everyone else was using
so that you had zero chance of standing out?
If you would, you’re a moron.

Lisa Barone
Stop Looking For Rules. There Aren’t Any.
This type of person thinks
that they need to know everything and
never implement anything that they learn.
If you want to succeed
you must take action now and
start learning from your failures.
This doesn’t mean that you shouldn’t learn,
what it means is that you need to implement
what you learn and see
what works best for you and your market.

Garret Pierson
The Top Ten Reasons Your SEO Sucks
The three essential elements
of an effective SEO are
effective communication,
useful information and
high quality backlinks.

R McCarley – seorefugee.com

The common belief of Search Engine Optimisation = “a sophisticated technique to engage search engines to find a website and rank it higher than the millions of other sites”. However, in order to reach this goal, much more is necessary than just a neat formulaic approach.

THINK OUTSIDE THE BOX written on an old typewriterImage: Ivelin Radkov (Shutterstock)

Search Engine Optimisation is about the relevance and reputation of a website, plus visitor satisfaction.

SEO needs to focus on improving the customer experience so that the website becomes relevant enough for a query to rank high in the search results.

The only reason to build a website is to change someone.
If you can’t tell me the change and
you can’t tell me the someone,
then you’re wasting your time.

Seth Godin
What works for websites today?
You will get all you want in life
if you help enough other people get what they want.

Zig Ziglar
10 Quotes That Can Change Your Life
Even the best SEOs are not magicians.
They can’t simply place a site at the top of the engines
when there are hundreds of thousands (if not millions)
of others that offer basically the same thing,
and provide basically the same information.
If they could,
you’d see a whole lot more millionaire SEOs.

Jill Whalen
Realistic Search Engine Optimization Expectations

Categories:Website Quotes

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