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Create Demand for Your Products – Demand Creation and Lead Generation



There is always a reason for a product not selling well. There may be no real need for it, no money within your currently targeted audience, no desire to have the product, or simply no trust in your services.

SEO Quote - Demand Creation: Before setting out to sell, ensure you have a good sense of what you’re aiming to achieve - Ryan StarrImage: Bruce Rolff (Shutterstock)

Before abandoning products that are not selling well, it is advisable to try increasing demand for them. Move the masses to buy your product or service!

Read what other professional bloggers and website owners say about demand creation

You may have designed an exceptionally creative website,
written compelling content,
or developed a useful Web application.
But if your work cannot be located
by your target audience, it’s all for naught.
After all, we can’t appreciate what we can’t find.

Aarron Walter
Building Findable Websites, page 2
Be very clear on your preferred client
and understand the underlying problems not just the symptoms.

Lisa Mininni
5 Defining Elements for Creating Demand for Your Products and Services
Most people who hear about a product remain fence-sitters,
unwilling to try or buy until a trigger moves them to act.
Some great products failed to take off
because their creators didn’t figure out
how to overcome consumer inertia.
Great demand creators constantly
search for the right triggers,
always experimenting until they get a response.

Adrian Slywotzky
The six Secrets of Demand Creation

Many products fail to connect with customers on an emotional level. Newly developed products, which are not yet established household names, struggle to gain recognition. Customers may not realise the benefits from, or understand the necessity of, possessing them.

SEO Quote - Demand Creation: Be very clear on your preferred client and understand the underlying problems - Lisa MininniImage: Viorel Sima (Shutterstock)

The success of a page should be measured by one criteria:
Does the visitor do what you want them to do?

Peter Da Vanzo
There Is More To Optimization Than SEO
Before setting out to sell,
ensure you have a good sense of what you’re aiming to achieve.

Ryan Starr
How-to: Creating demand for a new product or service in the social media age
The business owner is uniquely unqualified
to see his company or product objectively.
Too much product knowledge leads him
to answer questions no one is asking.

John Spence
12 Advertising Blunders to Avoid
It’s hard to read the label
when you’re inside the bottle.
Sometimes it helps to bring in an objective outsider
to give you some perspective from a different viewpoint.

Roy H. Williams
12 Most Common Mistakes in Advertising


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