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Dear Soccerwidow reader, we are currently seeing an increased number of clients that start a purchase but then break up during the checkout process.
If you are one of them then please report to us by Email if you have encountered a bug somewhere in the process
that forced you to break up the purchase as we cannot identify any errors.

We’ll reward you with a £25 coupon for your troubles to help us to sort out the problem. Thank you!!!

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Woman on rolling Euro carpet / Frau auf einem ausgerollten Euro-Teppich

What is a Bet? What are Odds? What is a Stake?

The only one of these terms which is obviously straightforward is ‘Bet’, and I am sure all of you understand what a bet is. Even the term ‘Stake’, at least so long as it is money related, is easily understandable. Whatever level your...
Attractive brunette with sunglasses fanning herself with a wad of bank notes / Attraktive Brünette mit Sonnenbrille fächelt mit einem Banknotenbündel

Weird and Funny Novelty Bets offered by William Hill and Notable Payouts

Image: Poznyakov (Shutterstock) In 1998, William Hill were the first bookmaker to accept wagers via the Internet, and their online betting platform is one of the most sophisticated in the market. (For sports betting alternatives check out this...
Cartoon: Group looking at a whiteboard with very strange word on it / Karikatur: Gruppe vor einem Whiteboard mit einem sehr seltsamem Wort

How do Bookmakers Tick? How & Why do they Set Their Odds as they do?

Becoming a successful bettor requires not only a deep understanding of odds calculation but, it is also necessary to understand how the market works and especially how the bookmakers operate. Of course, bookmakers are in the business of setting...
300x300 Illustration: 2016-17 Winter League Profit Curve

HDAFU Tables: £20k in 214 days with the Winter Leagues

Following up the successful 2016 Summer League Campaign, here is our complete report on the 2016-17 Winter League Campaign, based on 18 different top flight leagues. 2016-17 Winter League Profit Curve We will try to avoid repeating what was...

HDAFU Tables: £10k in 178 days with the Summer Leagues

They say that the proof of the pudding is always in the eating. Here is how a straightforward backing system made up of a portfolio of nine leagues from our Summer League HDAFU tables made over £10,000 in 178 match days from £100 level stakes...
Soccer Field With Snow

Why Mid-season Breaks Matter in Football Betting

You may have heard the cliché that football is a game of two halves and, indeed, we have written about the statistical differences between the first and second halves of individual matches before. But when it comes down to the essence of football...
Young woman juggling balls made of bank notes / Junge Frau mit Banknoten Jonglierbällen

Top 10 Crucial Benchmarks for Online Betting Sites

What do professional bettors consider the 10 most vital factors when choosing online bookmaker or betting exchange accounts? This guide gives you our top 10 things to look out for and check when picking a list of reliable online betting sites...
Cartoon Searching for the edge + OU course book cover

Sports Betting Course – Over/Under Goals – Product Specifics

Fundamentals of Sports Betting (Betting on Over/Under ‘X’ Goals) is unlike any other book you will find elsewhere. It contains insights into how mathematics and statistics are applied to bookmaking, information that is rarely (if...
Illustration: Why did it have to be maths

Over/Under Goals Football Betting – Course Book Testimonials

We are very pleased that the 2nd edition of our comprehensive betting course Fundamentals of Sports Betting (Betting on Over/Under ‘X’ Goals) is now available for sale. It incorporates four more years of research and development...
Two guys glued to their mobile phone / Zwei Männer begeistert von ihrem Handy

Betting Apps – The Future of Online Gambling

The growth of the market for smartphones seems to have no end in sight. Mobile devices are becoming more and more advanced and, gradually, ‘normal’ mobile phones are being replaced by smartphones or tablets. Little wonder, therefore, that...