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Cartoon: Group looking at a whiteboard with very strange word on it / Karikatur: Gruppe vor einem Whiteboard mit einem sehr seltsamem Wort

How do Bookmakers Tick? How & Why do they Set Their Odds as they do?

Becoming a successful bettor requires not only a deep understanding of odds calculation but, it is also necessary to understand how the market works and especially how the bookmakers operate. Of course, bookmakers are in the business of setting...
Young woman juggling balls made of bank notes / Junge Frau mit Banknoten Jonglierbällen

Top 10 Crucial Benchmarks for Online Betting Sites

What do professional bettors consider the 10 most vital factors when choosing online bookmaker or betting exchange accounts? This guide gives you our top 10 things to look out for and check when picking a list of reliable online betting sites...
Attractive brunette with sunglasses fanning herself with a wad of bank notes / Attraktive Brünette mit Sonnenbrille fächelt mit einem Banknotenbündel

Weird and Funny Novelty Bets offered by William Hill and Notable Payouts

In 1998, William Hill were the first bookmaker to accept wagers via the Internet, and their online betting platform is one of the most sophisticated in the market. Hill also have a tongue-in-cheek reputation for offering odds on literally anything...

Why do bookmakers ban their customers, close accounts or limit stakes?

Recently we received an email from a distressed reader who after a very short time scale (just 2 months!) employing a strategy based on our Home-Draw-Away article, found that without warning several bookmakers (e.g. Boylesport, Stan James,...

Betting Odds Converter – Fractional, Decimal, Moneyline, Hong Kong, Indonesian, and Malay

Quick Odds Converter to switch odds between US, decimal, fractional, percentage, Hong Kong, Indonesian, and Malay formats – converts odds into their implied probabilities and net returns, and vice versa – converts probabilities and...
Excel screenshot showing the solutions to our odds correction exercise

Oddsportal Archived Odds – Identifying and Correcting 1×2 Odds Errors

As we have mentioned before, one of our favourite sites for collecting historical data is www.oddsportal.com, and in our recent article about the concepts for football betting systems we outlined how to set-up an Oddsportal user account and...
Man with fork and money on the dish / Mann mit Gabel und Geld auf dem Teller

Bookmakers/ Bookies – What are Bookmakers?

A collection of definitions and explanations of “bookmakers” and “bookies” as found in dictionaries, encyclopedias and web sites. Dictionary definitions of bookmakers ldoceonline.com (Longman): book‧mak‧er also bookie (informal) Someone...
Football stadium after a strong snowfall / Tribünen eines Fußballstadions nach einem starken Schneefall

Match Abandoned?! Different Rules of Bookmakers and Exchanges

This article focuses on the attitudes of different bookmakers and exchanges towards postponed or abandoned fixtures and the way bets will be affected if you are unfortunate enough to stake a game that either doesn’t start or doesn’t...
Young woman holding one hand on her ear and listening / Junge Frau hält eine Hand ans Ohr und lauscht

3 Very Good Reasons to have Multiple Bookmaker Accounts

(1) Improving your mathematical ‘edge’ by always picking the best odds available: Every serious football bettor should have several bookmaker accounts at his disposal in order to pick and choose the best available prices. Having...
Man in the dark on the ladder seeking the exit / Mann in der Dunkelheit mit einer Leiter der Suche nach dem Ausgang

Why A Pinnacle Account Is Essential

If you are looking to back home, draw or away then usually Pinnacle‘s odds are at the top of the tree. If you are looking for an alternative to a lay bet for these events, again, Pinnacle’s Asian Handicap +0.5 market is a viable option,...