Website Quotes – Soccerwidow Football Betting Maths, Value Betting Strategies Sun, 26 Feb 2017 11:21:12 +0000 en-US hourly 1 SEO Tips: Trust and Authority are Essential Ranking Factors Sun, 15 Sep 2013 20:08:05 +0000 more »]]>

Is your site a recognised authority? Is your site a widely accepted leader in its field?
These are the goals!

Forget about SEO when you are deciding what to put on your website. Think about strong topics in your industry; not just those with high-ranking keywords, but concentrate more on providing a unique perspective. This will ultimately lead to content the search engines are looking for – Intriguing and captivating articles, which people freely bookmark and share.

The following is a collection of significant quotes by leading SEO professionals who are running their own successful website businesses – Enjoy and learn..!

Earn trust from your visitors and
search engines will follow suit.
Establish yourself as an expert.
Create excellent content
that people want to link to and share.

Matt McGee –
Google only loves you when everyone else loves you first.
Wendy Piersall
The Ultimate Guide to Getting Lots of Link Love
PageRank works in very much the same way
as popularity in grade school.
Generally speaking, the more friends you have
(and the cooler they are), the better.
As in the grade school analogy,
PageRank is based on how many other sites like you.
That is, link to you.

Evan and Bradley Bailyn
Outsmarting Google: SEO Secrets to Winning New Business, page 8

Content written by an expert is far more valuable than anything written by a casual writer. Prolific articles gain better attention from readers, and metrics such as “bounce rate” and “stickiness” model actual human behaviour. There are many widely used search engine trust metrics, which affect ranking.

SEO Tips: Promote your promoters. Tweet about it. Stumble it. Helping them helps you - Brian HalliganImage: chanpipat (Shutterstock)

Promote your promoters.
When someone links to you or writes about you
on their blog help get them more traffic.
Tweet about it. Stumble it. Digg it.
Helping them helps you.

Brian Halligan, Dharmesh Shah
Inbound Marketing: Get Found Using Google, Social Media and Blogs
Links are votes of confidence for a website.
So, webmasters must be able to build
solid inbound and outbound links
to good neighbourhood sites.

Kody Ryals – Seo 100 Success Secrets
Search Engine Optimization 100 Most Asked Questions, page 12
If creating large amounts of original,
well written content is considered King
for search engine optimization purposes,
building quality links back to your web site
might be considered the Holy Grail.

Kristopher B. Jones
Your visual blueprint for effective Internet marketing
In the near future, companies that will get great rankings
won’t think of their websites
and digital content as the center of the universe.
They will think about the customer
as the center of the universe.

Jeff Eisenberg –

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Stick to Intriguing and Captivating Content for Your Website Tue, 20 Aug 2013 17:40:00 +0000 more »]]>

To be successful with a website, you need to create regularly interesting and informative articles and share valuable free content in order to attract new prospects. There is simply too much competition for time. People decide within seconds whether they want to spend more time on your site or not.

Therefore, not only unique content but intriguing and captivating content is extremely important for website success.

SEO Quote - Content for Your Website: Think book not diary. This is probably the best way to be successful in blogosphere - Avinash KaushikImage: Vadim Georgiev (Shutterstock)

This is a collection of quotes by website professionals who know what they are talking about – all of the authors below run their own successful online businesses…

Human nature has a tendency to admire complexity
but reward simplicity.

Ben Huh – addressing the SMX East conference in October 2009
(South Korean internet entrepreneur and the CEO of The Cheezburger Network,
which receives 375 million views a month across its 50 sites)
Think “book” not “diary”.
This is probably the best way to be successful in blogosphere.

Avinash Kaushik –
(author and digital marketing evangelist for Google)
On the average,
five times as many people read
the headline as read the body copy.
When you have written your headline,
you have spent eighty cents out of your dollar.

David Ogilvy
80 Cents of Your Dollar Should Be Spent on Writing Headlines
Messages that fail to fascinate will become irrelevant.
Sally Hogshead
Your 7 Triggers to Persuasion and Captivation

The main function of a website you hope will be profit-making is to educate people so that they know, like, and trust enough to do business with you.

SEO Quote - Content for Your Website: Human nature has a tendency to admire complexity but reward simplicity - Ben HuhImage: Andrea Danti (Shutterstock)

The key with blogging is
to lay it all out there because sooner or later
people are going to know what you know,
so you might as well be the first one
to share the information and get credit for it.

Neil Patel
8 Reasons I Am Successful, And You Are Not
(co-founder of Crazy Egg and KISSmetrics)
There is nothing wrong with
having a lot of text on a page,
but make sure it is skimmable.
On average, people leave a web page within 10 to 20 seconds,
so you have to make sure you are able to grab
people’s attention within a few seconds.

Neil Patel
7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up
(co-founder of Crazy Egg and KISSmetrics)
We’ve heard complaints from users
that if they click on a result and
it’s difficult to find the actual content,
they aren’t happy with the experience.
Rather than scrolling down the page past a slew of ads,
users want to see content right away.

Matt Cutts
Google: Page Layout Algorithm Improvement
(Head of the webspam team at Google)

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Effective Search Engine Optimisation – What is SEO? Tue, 20 Aug 2013 16:45:59 +0000 more »]]>

There is a plethora of technical advice for improving search engine optimisation (SEO) but let’s face it, every attempt to optimise any website has the primary goal of getting free traffic from search engines.

The majority of advice focuses on keywords and backlink building. However, there is more to it than this alone.

What is SEO: The only reason to build a website is to change someone - Seth GodinImage: Serge Black (Shutterstock)

Read the following comments and get some inspiration from those who already successfully run their own sites: website developers and SEO professionals – people who really know what they are talking about…

Let’s pretend there was a secret set of rules.
Ten things that everyone said you absolutely had to do.
Would you do them? Would you really?
Would you voluntarily follow the exact same template
that everyone else was using
so that you had zero chance of standing out?
If you would, you’re a moron.

Lisa Barone
Stop Looking For Rules. There Aren’t Any.
This type of person thinks
that they need to know everything and
never implement anything that they learn.
If you want to succeed
you must take action now and
start learning from your failures.
This doesn’t mean that you shouldn’t learn,
what it means is that you need to implement
what you learn and see
what works best for you and your market.

Garret Pierson
The Top Ten Reasons Your SEO Sucks
The three essential elements
of an effective SEO are
effective communication,
useful information and
high quality backlinks.

R McCarley –

The common belief of Search Engine Optimisation = “a sophisticated technique to engage search engines to find a website and rank it higher than the millions of other sites”. However, in order to reach this goal, much more is necessary than just a neat formulaic approach.

THINK OUTSIDE THE BOX written on an old typewriterImage: Ivelin Radkov (Shutterstock)

Search Engine Optimisation is about the relevance and reputation of a website, plus visitor satisfaction.

SEO needs to focus on improving the customer experience so that the website becomes relevant enough for a query to rank high in the search results.

The only reason to build a website is to change someone.
If you can’t tell me the change and
you can’t tell me the someone,
then you’re wasting your time.

Seth Godin
What works for websites today?
You will get all you want in life
if you help enough other people get what they want.

Zig Ziglar
10 Quotes That Can Change Your Life
Even the best SEOs are not magicians.
They can’t simply place a site at the top of the engines
when there are hundreds of thousands (if not millions)
of others that offer basically the same thing,
and provide basically the same information.
If they could,
you’d see a whole lot more millionaire SEOs.

Jill Whalen
Realistic Search Engine Optimization Expectations

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Make Money from your Website – Strategic Advisory SEO Quotes Tue, 20 Aug 2013 15:00:06 +0000 more »]]>

Earning a living and making money with a website requires time, dedication and good business planning. Establishing a site doesn’t happen overnight and neither does website monetisation success.

SEO - Quote - Strategic Advisory: People will tell you exactly what they want. Listen. Extrapolate. Do something with that information - Brian ClarkImage: alphaspirit (Shutterstock)

The following collection of sayings is attributed to people already at the top; people who are ‘famous’ in the world of website development: SEO professionals; experienced bloggers; consultants – all giving valuable pieces of advice on the topic of making money from a website

Never let your ads write checks
that your website can’t cash.

Avinash Kaushik –
(author and digital marketing evangelist for Google)
Ranking well does not necessarily
translate to relative site popularity or
sites meeting their objectives (desired conversions).
SEO gets the visitor to the door.
It’s up to your site’s content
to welcome and retain that visitor.

John I. Jerkovic
SEO Warrior, page 1
If you don’t have someone responsible and accountable
for turning all of the online dials
and clearly setting the direction
for your online strategy as well as
making sure your strategy lines up
with all of the other marketing programs
that are being executed,
your online strategy will fail.

Rob Crigler
Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin
Lack of planning is
the most common denominator for SEO failure
among hundreds of people.
Planning holds two distinctions.
First, it is the single most important step
in making a long-term positive change.
Second, it is the most overlooked step
in just about any process.

Michael Small
SEO Answer Book, page 10

There are many ways to make money from a website, but there is a big difference between these and the various methods and techniques necessary to make substantial money.

SEO Quote - Strategic Advisory: Never let your ads write checks that your website can’t cash - Avinash KaushikImage: Tan Kian Khoon (Shutterstock)

People will tell you exactly what they want.
In comments, links, social media landscape in general.
Listen. Extrapolate. Do something with that information.

Brian Clark –
The Internet makes money for you
when you build something
that is real and when it matters to people!

Darren Rowse –
Never forget social media is for reach
but email is for revenue.

Bryan Eisenberg –
When you create something that is popular,
when you create a solution,
you’re an innovator and
you solve problems for people and
they like what you have to offer,
of course you automatically make money.

Kim Dotcom
Kim Dotcom Gives First Interview
Success comes from persistently improving and inventing,
not from persistently promoting what’s not working.

Derek Sivers
Anything You Want, page 3

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Website Conversion Rate Optimisation – Increase the Number of Customers Tue, 20 Aug 2013 11:25:30 +0000 more »]]>

In simple terms, conversion rate optimisation is nothing more than finding out why visitors are not converting, and then fixing it. That’s it.

You need to constantly re-assess your past efforts and try to better your website. Focus on the money. There are too many metrics and a lot of misleading advice out there to sidetrack you.

SEO Quote - Conversion Rate Optimisation: Dont find customers for your products; find products for your customers - Seth GodinCollage of own and Shutterstock images; Foreground: Andresr, Middleground: ArchMan, Background: Soccerwidow

Some of the following quotes may be perceived as controversial when considered against the common understanding of conversion rate optimisation. However, the authors are all SEO professionals who run their own hugely successful websites, and are therefore in the best position to judge…

It’s much easier to double your business
by doubling your conversion rate
than by doubling your traffic.

Jeff Eisenberg –
Trying to increase sales simply by driving more traffic
to a website with a poor customer conversion rate
is like trying to keep a leaky bucket full by adding
more water instead of plugging the holes.

Bryan Eisenberg –
Call Them to Action!
Without action now, you have no action ever.
It is human nature to put off action to a later time…
If your website does not convince
someone to convert right now,
it is unlikely to get them to convert next time.

Ben Hunt
Convert! Designing Web Sites to Increase Traffic and Conversion, page 116

Conversion rate optimisation is about being creative by constantly experimenting with new approaches until they work, but it is also about analysing numbers, setting measurable targets and monitoring them.

It sounds counter-intuitive but stop following “best practice”; it is wrong to assume that just because something worked for someone else means it will work for you.

SEO Quote - Conversion Rate Optimisation: It's much easier to double your business by doubling your conversion rate than by doubling your traffic - Jeff EisenbergImage: Alexey Rozhanovsky (Shutterstock)

Don’t find customers for your products;
find products for your customers.

Seth Godin
First, organize 1,000
You can’t please everyone, so proudly exclude people.
Derek Sivers
Anything You Want, page 3
Make sure you have clear objectives
for every page and understand how it fits
in the conversion funnel for every product or service,
and then aggressively execute.

Rob Crigler
Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin
If you have the traffic to conduct a simple A/B split test,
you’ll see that the version
with fewer words usually converts better.
Remember, website visitors rarely read – they scan.

Tim Ash, Maura Ginty, Rich Page
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, page 202

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Link Building and Back Links – What professional SEO Experts say Thu, 15 Aug 2013 16:49:49 +0000 more »]]>

Do you feel uneasy at the thought of having to “build links”? If you do, your tactical approach to link building may need re-adjusting.

Try to think about building links as a way of connecting to ‘colleagues’ working within the same industry. This mindset will serve you far better than just spamming blogs for links; the effects will be longer lasting, far more genuine, and ultimately fruitful.

Read what leading SEO experts and professionals say about back-linking…

Don’t build links. Build relationships.
Neil Patel
The advanced guide to Link Building
(co-founder of Crazy Egg and KISSmetrics)
If I added up all of the referrals from domains
that sent less than 4 people a week to my site,
together they would be my fourth largest source of traffic.

Wendy Piersall
The Ultimate Guide to Getting Lots of Link Love
I think many people underrate the value
of brand building in terms of link acquisition.
When you become part of the casual conversation
people will link to you out of simple convenience
because they remember your name and don’t have to go
searching for someone else’s name.

Michael Martinez
Positive, Forward-looking Methods of Acquiring Links
(Building and promoting websites since 1996)
If you’re trying to build links
through blog comments you’re probably doing it wrong.
I would get back to domain relevance
over individual page relevance…
Your energy would be a lot better spent
creating relationships with other bloggers.

Dave Snyder
Long Term Link Building: What’s The Best Strategy?

To succeed in the world of SEO, it is crucial to understand that search algorithms are an opportunity to flourish – but this can only be achieved through ethical search engine optimisation practices, and certainly not by resorting to mediocre back-linking strategies.

SEO Quote - Link Building: Value of brand building in terms of link acquisition. Become part of the casual conversation - Michael MartinezImage: nopporn (Shutterstock)

Always remember that Google engineers work hard to remove poor content and inadequate reader experience from their top searches.

Websites don’t link to other websites.
People point to other people’s work.

Lyndon Antcliff –
There’s been so much fear pushed around the web
about reciprocal link exchanges and link trading programs
that the message has been muddled up
into the completely nonsensical
“never link to someone who links to you”.
To my mind, that’s a touch of lunacy.

Rand Fishkin
5 Common Pieces of SEO Advice I Disagree With
A web page without links is like an uncharted island.
It’s sitting there, right in the middle of the ocean,
but most people don’t know it’s there.
The island could be littered with diamonds.
The plant that grows there
might heal every disease known to humans.
None of that matters if no one knows
the island is there.

Jerri L. LedFord
SEO Search Engine Optimization Bible, page 260

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